Zach.Fish
Interactive and Immersive Art
A massive online interactive misinformation awareness project, accompanying the release of a 10 episode web series based on a story from r/nosleep. Spanning well beyond the boundaries of film , the interactive narrative took place over 50 social accounts and 100 locations on the internet, weaving together a robust world of characters and interactive projects that could be explored by the audience. Led by a large scale Alternate Reality Game, more than 10,000 participants were treated to an engaging experience aimed at teaching media literacy and misinformation awareness.
Role: Interactive Narrative Producer/Chief Narrative Officer
Client: This Is Definitely Real