A four day event with a fictional environment based entirely around breakfast foods. A multi-level quest encourages participants to stretch the boundaries of their faith, and eventually join the Alluminuminati, the true beaters and shakers behind the world. Joining the Alluminuminati gave players access to masked late-night rituals, secret missions hiding breakfast morsels throughout the venue, tattoos to demonstrate loyalty, and a late night parade into Lunchegeddon.

Role: Interactive Experience Designer, Game Designer

Collaborators: Marria Grace, Benja Juster

Scope: Creation of a secret society within the party, crafting prophetic rituals and missions to involve those most committed to the narrative.